The percentage cut is so high that the likes of Spotify and Netflix have removed the in-app subscription option from their app entirely. That’s a lot of money and given that app developers behind services are not exactly swimming in it, they lose a significant amount of their revenue earned. This means that if you subscribe to a service or app on the App Store for $10/month, Apple will be taking $3 from it every month. This is fine when one purchases an app, but not really an ideal solution for subscriptions and IAPs where Apple wants a 30% cut. However, Apple’s tight grip over the App Store and its revenue-sharing policies are affecting app developers which have made the store such a big success.Īpple takes a cut from every sale or transaction that occurs on the App Store. The App Store has been a major reason behind the growth of the Services revenue. In fact, the Services business itself is now raking in over $12 billion in revenue for Apple every year. Apple’s Services business has been growing at a rapid pace and with every passing year, it is posting record revenues.
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